As regular readers will know, it is always advisable to Follow Follow the money at Ibrox.
My information is that the recent bad press apropos the club’s klanbase has caused the Sevco High Command a significant financial hit.
I’m told that at least two potential backers have done walking away because of the media coverage associating Rangers with racism.
Overall, I think that it is fair to say that Sevco’s in house PR superhero has struggled to get to grips with the media landscape in Fair Caledonia.
My understanding is that several chaps in the Blue Room were less than Zenlike late last week about the negative headlines about the club and their racist klanbase.
Apparently, they only wanted good headlines about their beloved basket of assets.
So the folk who work in the media would need to get the message.
Indeed, perhaps in some other dimension of the Fitba multiverse, the following was uttered:
“We need to make an example of an individual or his parent organisation.”
For the avoidance of doubt, I do not know if “pour encourager les autres” easily translates into Ulsturr Scatch.
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I don’t know if your being sarcastic about the Rangers For Change being professionally produced or not but it all seems a bit amateurish to me. Ie Not convinced a pro PR unit would announce they are looking to buy time etc they’d just launch it and drive it.
When I think of Sevco and positive PR, I can only think of the old, “Lipstick on a pig”, or “Glitter on a shite”, sayings.
The pig’s still a pig and the shite is still a shite HOWEVER you tart them up.
More fire-fighting on the PR front required. This time at Chelsea. Headline: John McGinn: Chelsea condemn sectarian abuse aimed at Aston Villa midfielder. (https://www.bbc.co.uk/sport/football/58552147) That sectarian word again! Use of language is crucial. Call it out for what it is: anti-Irish & anti-Catholic. The unpleasantness can be viewed on Youtube (https://www.youtube.com/watch?v=9lLi6qKoia0)
“Then, said Cranly, you do not intend to become a protestant?—I said that I had lost the faith, Stephen answered, but not that I had lost self-respect. What kind of liberation would that be to forsake an absurdity which is logical and coherent and to embrace one which is illogical and incoherent?”. Joyce’s, ” Stephen Dedalus”, “in the corner, losing his religion.”
At the end of the day Protestantism is just that, a protest and an anti-Catholic one at that. Take that away and there does not seem a whole lot left.
I have come to the conclusion, society’s ills apart, that only the game’s European Masters can solve the Sevco problem by banning them but they don’t seem to have the heart.