The moment the Penny Arcade dropped for one Sevco director

It is a well-worn adage that a sure fire way to amass a small fortune is to start with a big fortune and then invest in a football club.

That observation could have been made with the Holding Company Vehicle in mind.

Recently a senior member of the Sevco High Command was given some sobering news.

The chief financial fellow within his own company sat down with the Blue Room chap and then he gave it to him straight.

He told his boss that his “hobby” (his words) at Ibrox could no longer be funded from the resources of the company.

Moreover, he told the Sevco director that his own enterprise was “haemorrhaging clients” and that situation had to be addressed as a matter of urgency.

The Blue Room chap is now of the view that Mr David Cunningham King will never…ahem…overinvest to the extent that had been previously believed.

That realisation coupled with the news from his own company seems to have been a moment of epiphany for him.

I think this was the moment when the Penny Arcade dropped for this particular Sevco director.

It will come as no surprise to you dear reader that he is starting to favour the strategy that is currently being espoused by the peace faction within the Sevco High Command.


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26 thoughts on “The moment the Penny Arcade dropped for one Sevco director”

  1. Sounds like we could be about to see a return to the Ashley/Easdale Sevco and King under a McGills bus? Personally I hope the lying King stays. Sevco are headed for insolvency under King, hopefully extinction, and I prefer that to zombies on the streets. You only live twice.

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  2. Is today the day that Sevco lose their European virginity?
    A good rodgering by a big Red Bull.
    OUCH!!!
    How many of the subway loyal will be heading home with 20 mins to go?

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  3. I’m looking forward to the court cases in March, we have the HMRC case against the club currently being liquidated, we also have big Mike up against the current club. But they’re both the same club right?

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  4. Shouldn’t be long ’til we see what sevco claim the Celtic fans supposedly vandalised.

    I suspect some stadium seats on the way out or in need of replacement will be part of that and some grafitti (ftq/ira/up the ra) nonsense added for effect.

    I hope Celtic refuse to pay the bill if as suspected the requests for an independent inspection before and after was turned down. £10-15k I would surmise. A week’s wages for Senderos.

    I suppose it could be used as a PR point scoring exercise where sevco don’t want to lower themselves to bill Celtic. 🙂 That could be their MO, their usual cheap tactics to give the gullibillies a short term warm glow..

    Phil, you getting any insight into this potential bill?

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    • Surely Mr. King knows a “surveyor” who could conservatively estimate the damage caused by Leigh Griffiths by tying a woollen scarf to a goalpost at £80-£100million? Problem solved!
      Well, for a month or two anyway!

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  5. Great to see Chris Sutton calling out the SFA on the reversal of the Kiernan punch in the St. Johnstone game.
    He is right. A can of worms has been opened. It now looks as though the SFA is unilaterally rewriting the FIFA and UEFA rules. A player canact violently against an opponent. Maybe the SFA should now look to the UFC to sponsor the game in Scotland.

    Thanks for the update Phil. Keep right on top of them. Sadly, Scottish football owes you, and Irish journalist a great debt since no one in Scotland will investigate and reveal. Well done.

    As to MA and the case in March. Should he win it, is it possible he will settle for the IP in his ownership for the duration of an extended Retail deal of say 15 years? Means he still gets his cash from the merchandise.

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  6. It sounds like there is a serious shed load more bull being produced in Govan than Leipzig, the difference is the Leipzig version will succeed..Coming from a background in international marketing, branding and product placement, I can say with some degree of absolute certainty that the people from RB would not touch the peepal in anyway…. You see there is no way to positively promote or extend their brand or efforts globally by being involved with such a toxic entity so embroiled in delusional tradition, (toxic beyond toxic). As we are all fully aware of the situation in Govan through people like yourself Phil, I have no doubt the people at RB are also…

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    • “Coming from a background in international maketing, branding and product placement…’ – All you’d need to have to reach the same conclusion about Red Bull and sevco is a background in basic common sense.

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  7. I’ve been told for a number off months 2 keep on Phil’s blog,from gd pals…iam down south best thing I did…welldone .respect+keep up the great work..same 2 James on the cblog….yous ar given fans/ other clubs supporters. The truth…we’ve allways knew,,,,hailhail…. csc#1,LL67…

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  8. We are well into January and Sevco are either unwilling, or unable, to cough up the £40k for the damage caused to Celtic Park over 3 months ago, leaving Celtic no option other than to deduct the monies from ticket revenue due to the Ibrox club.
    The SFA fine, after several years, has been deducted from Championship winning prize monies.
    The SPFL fine may or may not have been settled, but given the transparency from Ibrox and our football authorities we don’t know. If or when the fine is paid that will be deducted from Sky/BT TV revenues…..and so it goes on.
    There is some talk about damage caused by Celtic fans the other week, damage which has not been reported to the police or Celtic who I read somewhere have asked for photos and repair bill invoices, neither of which has been forthcoming. Draw your own conclusions.
    Of course cleaning up the wax mess from the candles left in their toilets wouldn’t come cheap.
    Looking at some of the Sevco blogs it’s clear that the toilet facilities have been well below standard for some time and it may well be the case that they are in such a bad state that they look as if they have been trashed when indeed they have not.
    It speaks volumes of their cash flow issues when they can’t find £40k to settle the Celtic bill.

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    • You can be sure that if damage was done to ANY part of Ibrox then it would have been front page news in our glorious MSM and leading item on STV news.

      Did not happen.

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  9. A few years ago now, my local lower league club was in financial difficulties. A charlatan had taken it over but unlike KIng, said charlatan had put money into the club and ran it his way. Which was not very well. The losses on and off the pitch piled up and attendance plummeted. The board was in crisis and in conjunction with fans, the local press called for a coup d’état to get rid of the charlatan. A local business man came forward with a plan to invest in and rescue the club from disaster and possible liquidation. Then the local business man began to withdraw from all the PR puff he had created but to his credit he made it public why. His lawyer and accountant warned him it was folly to invest in a football club as he would not only lose money but probably his other businesses too. However, all turned out well in the end. The charlatan left and to his credit left the balance of his initial investment and the board took the long view of stabilising the club. The club is still going today, consistently sitting in the middle of the league it is in with a loyal fan base.

    This revelation about the Ibrox director does not surprise me. Only that it took this long to be woken up to the smell of the coffee. I wonder if he will see any return on the sums he has already invested?

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  10. Bought Mines Where? Not there thats for sure even take it to Edinburgh for servicing! Not another penny gets Parked in his account.

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  11. It is quite amazing the value that the Football Authorities, media and others place upon “the blue pound” whilst at the same time they are blissfully unaware or ignorant to the value of all the other customers out there.

    “The blue pound” is not as valuable as they think and whilst other customers are not as belligerent, spiteful and vindictive, every single car sale in a post brexit economy is to be fought for and cherished and not taken for granted. Being aligned with Sevco is not conducive to positive brand promotion.

    All the shenanigans at The Herald regards advertising and Ms Haggerty (hi Angela I hope you are well) will have, in part, allowed the more intelligent demographic to make an informed choice as to where they purchase their next new or second hand car and from which dealership chain.

    Save for those enshrined in the world of Sevconia, the outside world looks at them in a completely different way altogether.

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  12. The news that his own company is becoming as toxic as Sevco must have been like a red rag to a bull to this fine chanter.

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  13. We should be wary of any change to the current set up. We have guaranteed entry to the champions league qualifiers for the foreseeable future as long as King is in charge at Ibrox.
    I personally love the crooked decisions and the daily lies spun by the media in Scotland.In trying to hurt us they have handed over a crutch that Seco cannot survive without. The delusions of grandeur at Ibrox and amongst their support are the best friend Celtic could ever ask for .We are on a different planet in every way and the crooked SFA will have to satisfy itself with shafting Aberdeen, Hearts etc since we are in a position where they cannot hurt us .How that must kill them.
    Love the lies
    Embrace the lies
    The lies are your friend..

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  14. Hi Phil,
    Thanks for the updates,appreciated.And there I was thinking that I was slow on the uptake.

    Roll on the ides of March,let’s hope MA’s troop of lawyers ‘March in Like Lions’ and devour all things serfco.Then we hand them their arse on a plate,after another footballing lesson.Leaving them to get back to being the ‘tapper in the pub’,that everyone does their level best to avoid.

    Looks like one Happy St.Patricks Day in the making.☮HH✅

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  15. Still, he’ll be able to convert his lost cash to tangible assets now, if he goes about it the right way. Maybe a bit of a warning to these fine Club 1872 chaps who donate each month.

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