A merchandising operation like no other?

The featured image comes from an email that landed in my inbox yesterday morning.

It seemed a strange juxtaposition, just as the team were about to audition for the Conference League also rans.

Yes, yes, Celtic are in the Europa League, but even in that second-tier competition they look seriously outclassed.

Bayern’s last-gasp equaliser (94th minute) in the  Allianz Arena on February 18 last year now seems like a very long time ago.

The fall-off in capability looks precipitous.

Yet the merchandising emails have not faltered.

The people behind the Not Another Penny campaign are, in fact, being true to the club’s roots.

It was only eight years before Celtic were founded that the concept of ostracism as a weapon emerged.

My kin in Mayo gave political protest a new concept: the Boycott.

Some in the Celtic support used the B Word before last night’s match.

Faced with club leadership that simply wouldn’t listen, their only response was refusal.

Consequently, some of the Parkhead faithful boycotted the match.

That in itself is deeply sad.

There is a dictum in politics: “If you’re explaining, you’re losing”, but at this stage the people running Celtic are losing because they’re not explaining.

Obviously, as a listed company, they can’t be entirely transparent about everything.

However, at this point they’re taking opacity to a new level.

In this anniversary season for the club’s greatest triumph, they really should be aiming higher.

As for the club’s corporate golfing shindig at the Palácio Estoril.

I’m told that a party of 4 will cost £6700…


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9 thoughts on “A merchandising operation like no other?”

  1. It is very sad to see this happening
    I am now 70 and remember so many good and bad times with my beloved Celtic
    I feel Scottish football has regressed so much that it will never recover
    We are victims of our own success . At home yes. But in the European community we are tiny.
    I hoped to see two things in my life. We achieved one in 67
    The other a United Ireland is still to be achieved
    🇮🇪☘️

    Reply
  2. This was the last line from the CFC recent statement after Golfgate:
    “The reputation of Celtic Football Club is non negotiable.”
    I would suggest that the Grey Brigade have been negotiating hard to drag it down…

    Reply

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