Regular readers will not have been surprised at this new development.
Some time ago, Shirebrook Guy laughingly speculated about this.
Very much in terms:
“Wouldn’t be funny if Newcastle turned out in Castore gear next season!”
I pressed him on it, but he had probably said too much at that point and deployed a subject change.
However, this news from NUFC is entirely within the overarching narrative that big Mike hasn’t gone away, you know.
You may recall the great victory that Mr King won over Ashley in 2017.
This site is fully searchable by date and keyword.
At the time, I stated that King’s finest hour over Sports Direct was no such thing.
As for the news today, the very idea that Ashley would allow a competitor in the sportswear world to kit out HIS club is laughable.
It is exceedingly difficult to argue against the assertion that Big Mike has a beneficial interest in Castore.
That means that he is still taking money out of Sevco.
Once more, the Ibrox klanbase have been gaslighted and fleeced.

This development will undoubtedly test the PR superpowers of DUPman.
Just at the time when some in the Sevco High Command are becoming less than enamoured with his performance.
Of course, he has the chaps on the sports desk onside.
It was always thus.
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When one attempts to join up the dots, one must first, have been paying attention, at the start.
That reply is as clear as mud…please expand.
Thank you.
I know precious little of Company Accounts/ Shares/ Investments etc;…but as best as was able …I discovered that Castore has 8 Investors.
5 of them are named ( including a certain Andy Murray ) and 3 are not.
Do I assume, therefore, that it’s acceptable practice to remain ” private ” …and that Big Mike is in this category ?
Also you mention DUPman…
I tried joining up the dots of a previous Prime Minister…linked with a 2 Billion ” funding package to the DUP ” …linked with the appointment of DUPman to Sevco in a Senior role.
But I couldn’t quite get the dots to join up.
Perhaps I missed something ?
He shoots, he scores?