Spare a thought for the chaps in the Sevco High Command.
As they desperately want to hear from their leader.
I understand that they tried valiantly last night and today to elicit a response from the South African based entrepreneur.
Indeed one specific chap within that elite group was put under pressure by his colleagues to facilitate a response from Mr King.
Apparently, some of the recent content here was discussed within that Quintessentially British conclave.
If I was a Fenian fly on the wall then I might have heard something like:
“That blogger is onto us”.
Yes, something like that.
You may recall dear reader that back in 2014 the previous regime characterised this site as an
“Irish-based internet blog”.
At that time the statement was put out to soothe The People that there was no cash crisis.
I was writing at the time that the Engine Room Subsidiary under Super Salary had burned through all of the cash reserves brought in by the share issue.
Of course, it was a slam dunk that The People would believe their beloved Holding Company Vehicle over some Fenian in Donegal.
However, three weeks later Sevco had to arrange an emergency loan from directors (The Easdales and Laxey Partners).
You see dear reader they needed the £1.5m loan because they had burned through all of their cash reserves.
Just Like I had reported here.
Awkward…
You can read the full statement here.
The lovely thing about that dignified edict was is that it was very quickly rubbished by events.
So what does the future hold for the Holding Company Vehicle?
As I see it, the problem for the Sevco High Command in situ is that they cannot put together a coherent business plan.
The reason for that is the presence on the board of Mr David Cunningham King.
Ironically, the rough plan put together in March 2015 was based on the putative millions of His Glibness.
Even as recently as yesterday the Sevco High Command were in discussions with a sponsor.
However, at the 11th hour, I’m told that the other party to the deal decided To Do Walking away.
I think it is fair to say that the current profile of the Ibrox brand isn’t the best.
The Serious Professional is doing his best, but it is a hard sell.
Now, I believe that to be a fair assessment even if it is written in Ireland.
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The holding company vehicle reminds me of the rickety bus at the end of that quintessentially British movie The Italian Job. Teetering on the edge of ultimate oblivion with its cast of villains and enabling Hampden spivs frozen like statues inside. Meanwhile a spontaneous outbreak of jelly and ice cream sweeps the nation when news breaks the Sevs are dead.
Even more so, if you consider the old adage “No publicity is bad publicity” it makes you really think hard about just what sort of operation they are running when a potential sponsor thinks “There’s no good in this for us”.
I can only assume that in their state of heightened delusion, they believe they are some sort of major draw. The real term, hard nosed business fact is…..They are a recent, new start, no history football club trying to make their way. Everything they claim to be, everything they do, their own publicity machine output, is absolutely laughed out of the park and dismissed as fantasy marketing. They have a narrow minded customer base and absolutely no goodwill interaction with competitors, other clubs toilets and seating for example.
Everything about them is laughable at best, and absolutely toxic at worst.
Now what business would want to be connected with an identity like that?
I think we should be very careful what we wish for, if Dave King bows out, that will leave the door open for Mike Ashley and that could prove to be very costly to our own aspirations as he is an individual who most definitely has serious financial muscle.
You clearly haven’t been paying attention or you’re a troll.
Either way, Ashley is no sugar daddy.
Financial muscle he may have, but he won’t be spending it on The Rangers if he gets the chance to run them.
Believe me, I’ve been through it as a Newcastle United supporter and season ticket holder, every penny the club spends is self generated (sponsorhip, prize money, gate receipts, corporate income and player saales), he puts NONE of his own fortune into it, yes, there are the extenuating circumstances that came from his failure to do due diligence on my club when he bought it, meaning he had to pay off the mortgage style loan the previous board had taken out to finance the stadium extension and £20 and £35 million after relegations in 2008 and 2016 respectively, in return for free advertising of Sports Direct, but that has been his total outlay in NUFC.
There is also the small matter of him not being allowed more than a 10% stake in The Rangers because of his 100% stake in NUFC
Mike Ashley is a business man who will only invest if he sees a return. The current parlous state of sevco is such that no one of sound mind would willingly plough in the 10’s of millions needed just to steady the ship in the near future. And there is NO chance of recouping any of said millions even over the medium to long term. Even if MA was willing to throw away a large chunk of his earnings to mount a challenge we should welcome it anyway. Wouldn’t like to see us getting stale due to a dearth of real competition. But to be clear I expect MA to move on soon once the Sevco pantomime runs its course. There is nothing of value there for him.
No sponsor in their right mind would want to hand over cash up front to a career criminal.
Sounds like they need a turnaround expert quick!!
Oh aye n ps.Please keep those ‘Irish Truths’ coming,because for me,they are way,way better than the West of Scotland BS served up by their idiot press,journalism it ain’t.
Excuse the ‘ain’t’ still shaking of those Americanisms.HH?
Hi Phil,
More symphonic delights.A coherent business plan!!,personally I think they would struggle,in collaboration,in stringing a coherent sentence together.
What that ‘prospective sponsor’ was thinking of in sponsoring that lot,well the mind boggles.Could be that his drug regimen was that of the psychedelic type,way,way far out man???
Keep waving that baton Maestro.HH☮️??✅
I think the end is near, very very near…. the iceberg is approaching at a rapid rate of knots and the good ship Sevco is totally rudderless.
one thing that surprises me Phil is that a sponsor was showing interest up to the eleventh hour… there must have been some amount of glib and shameless lying going on to get them to hang around longer than a few minutes.