This time last year the Sevco High Command were in jubilant mood.
The Engine Room Subsidiary had edged past a lacklustre Celtic after a penalty shootout.
Unfortunately one or two of the Blue Room chaps rather overdid the Unsurpassed Dignity.
The spat between Sevco and General Ashley is well documented.
However, until that day Dermot Desmond had no real skin in the game.
Of course, Celtic supporters would wish it had been otherwise.
The stark reality is that he was willing to leave the running of the football club to his well-paid chief executive.
I think it is fair to say that he was a little too hands off.
This ended up with an emotionally crushed Ronny Deila at the end of a heated driveway.
The Sevco High Command dared to dream that they could see days ahead when they would deliver sporting success for The People.
The thing is they should have done so quietly.
Getting in the face of ANOTHER self-made billionaire probably wasn’t such a good idea.
Now twelve months on all is changed, changed utterly wherever the Hoops are worn.
Brendan Rodgers is in full control of all footballing matters at Celtic.
The chief executive is now concentrating on what he is good at.
The sponsorship deals that Celtic now enjoy are really excellent bits of business.
When Mr David Cunningham King found out what the Parkhead club are getting from Dafabet and New Balance his screams could he heard from South Africa.
He contacted 32Red and Puma to demand better terms.
My understanding is that they told him where to lodge his favourable settlement.
Meanwhile, General Ashley is preparing his legal divisions to deliver a £5m offensive as soon as court time allows.
Mr Desmond is a proud man, and he will not have forgotten the…ahem…celebrations last April at Hampden.
Twelve months on it was important, as we say in Ireland, to put manners on the Sevco High Command.
I’m sure Dermot is smiling today.
This might be strictly business, but it can be personal as well.
It certainly was a BIG mistake to ruffle Mr Desmonds feathers. Guys like him are not likely to forget being humiliated by the Peepil in charge at Sevco. It’s possibly the best thing that could have happened from a Fan’s viewpoint.
The progress made by Celtic this season has been extraordinary.
But then in Brendan Rodgers we have an Extraordinary manager.
Hi Phil,
Celtic outplayed serfco in every way possible,they’re lucky it was only two.
Celtic,League Cup✅,Premier League Champions✅,Scottish FA Cup…..
This season Aberdeen have most certainly made a fist of it,I expect them to be our main title challengers next season.However,I am sincerely hoping that them taking the Cup north to Pittodrie will be one step too far for them.
Thanks for your slant on this Phil,cheers ?
Didn’t take them long to turn on Pedro ,how predictable
My good friend is himself friendly with Ross and Brett(DD’s sons) I’ve met them a couple of times,Celtic at old Trafford in th CL ,we travelled up together with Patrick kielty believe it or not!!!
Brett wears a Celtic lapel badge on his suits and I can say catagorically that he is passionate about the hoops,Ross not so much but still a supporter. When we were travelling to Manchester they were picking my brains about what the rank and file supporters were thinking,what they would like to see,and what the attitude was with regards to transfers etc.
I found both of them very engaging,as was their father.
Celtic FC are in good hands.
I saw the following post on CQN and thought it might amuse:
HRVATSKI JIM on 23RD APRIL 2017 9:01 PM
I wonder if any of the Celtic directors gave a rousing performance of Hail Hail The Celts are Here at the end of the game today.
I hope not as it could provoke Dave King to bring in a world class manager and fund a Champions League quality team for him.
What a great day!
However, I fear you may find that the secret of Sevco’s defeat lies at the bottom of some glasses of water, as I (if I may…) explain here…
https://theclumpany.wordpress.com/2017/04/23/pedros-water-torture/
JJ having a dig at you today Phil
this is and always has been the number one site for all things celtic / sevco,
JJ was always a handy read while you are down the word mines (if you can ignore the begging) but no more after his blatantly obvious attack on you.
you proved yourself time and time again with downfall, we know the truth
What’s JJ on about? Guys losing face attacking everything bar that what matters? Have you upset him Phil? Guys scrambling for marbles- please keep,up the good work and the best in the business blog bar none. McGivery lol- guys begging bowl knows no dignity or shame. HH the Celts are here
Angel Raphael – “Aberdeen always turn up against Celtic .. I just wish they would turn up against them (The Rangers) once in a while”. As an Aberdeen fan I’m all too aware of how rarely we turn up against Celtic, particularly in Glasgow! Look at this season’s league cup final for goodness sake. Do I have to mention our last 22 (twenty-two – always bad when you have to spell it in brackets!) league visits to Celtic Park have ended in defeat including a 9 (nine) – 0. Although we have beaten you a couple of times at Parkhead in the Scottish Cup during that period .. is that what you meant by turning up against Celtic .. specifically in Scottish Cup games? If so, it WILL be a good game my friend.
They don’t like it up them these Huns. Heh,heh,heh!
Revenge is a dish best served cold. And Sevco were totally iced today!
Yes. you had better believe it , it really is personal .What a showing up the Champions gave them today, I wonder if Pedro still thinks that his team are the better of the two?
Aberdeen always turn up against Celtic and the cup final will be a good game, I just wish they would turn up against them once in a while.