“Less is more” is a valuable lesson in the world of spin.
Moreover, knowing when to quit while you’re ahead is a vital skill in the murky world of PR.
I’m hearing that the Serious Professional had to engage in a chat across the pond with a man who recently reported that an institution had been murdered.
The Ibrox based chap wanted the man in the US of A to try and reign their highly esteemed chairman.
Apparently, in a news universe far far away an inter-galactic PR guru was going into orbit about the breathless coverage of King’s batshit opinions.
I’m told that a poor babbling stenographer tried to placate his master by saying that the thought he was doing what he had been ordered to do.
The first problem was that Mr King had not kept entirely to the script in the high-Level presser.
I’m told that mentioning the need for emergency loans in June wasn’t what they had rehearsed.
Then the South African based entrepreneur decided to give his views on the validity of the titles won by Celtic.
It was at this point that transatlantic communications were required.
I think it was clear to the Serious Professional that he was witnessing PR overkill from his chairman.
It would appear that keeping schtum at the appropriate time doesn’t seem to be in Mr King’s skillset.
There might have been a concern that Celtic could have struggled to motivate themselves for a new campaign after achieving full spectrum dominance in Scotland last season.
However, I think Mr King may have inadvertently solved that problem!
The fact that Poor Pedro has now stated that he is on the same frequency as his esteemed chairman sets it all up rather nicely.
Perhaps seeing out the next twelve months in Azerbaijan could prove to be a smart move.
Happy Hallidays…
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Heh. If only everyone knew when to speak and when to be silent!
I was just thinking what a motivator Squinty’s brand of ‘rolled in blue glitter’ verbal excrement might prove to be for the coming season… For Celtic that is!
As an occasional listener to that rather sevco biased radio show emanating from Glasgow at 6pm weekdays (comedy value I hasten to say)… I had a wee listen in last night. The sound of Padre Pedro batting off questions about his ‘ins and outs’, (definitely squirming more at the ‘outs’) was quite entertaining… But the bum-squeekingly cringey comment about he and everyone at Rainjuurz (from top to bottom and bottom to top) being ‘on the same ‘page’ as their beloved chairman just gazumped his ‘best squad in Scotland’ day-1 comment by some margin.
I think that particular radio show needs rebranded …
‘Radio Rainjuurzz’ would probably fit as they seem to be the only topic open for discussion.
Just the football mind… Never the ‘other goings on!’
‘Mon the Progrès
“Full spectrum dominance”.
That would be a good title for the 16/17 Season review DVD.