Of course, it is very early days, but after the Summer of Staunch, this wasn’t meant to be the vibe at Ibrox.
Drawing at Tannadice and losing in Poland has some of the Sevco customer base re-thinking their expectations for the season ahead.
From a sociological point of view, this is worth viewing in its entirety.
However, the Unsurpassed Dignity bit starts after 24.00.
Mr Stevie opines with great emotion that he has been observing the same excrement exhibition “for the last fifteen years.”
Well, in 2011 your humble correspondent was stating here with quiet certitude that Storm Hector was heading for Govan.
As the apocalyptic year dawned, I even pointed it out in this piece on 6th January 2012.
It ends with the line:
“Scotland’s establishment club are approaching their Mayan moment in 2012…”
Six months later:
2012 was a watershed year on Planet Fitba.
Let’s wind back 15 years from that apocalyptic year to 1997.
From season 1997-98 until season 2011-2012, Celtic won
17 major domestic honours.
Consisting of 7 league titles, 4 Scottish Cups, and 6 Scottish League Cups.
Since 2012, Celtic have won 39 major domestic honours.
The featured image probably sums it up better than anything.
Like the death of the original Rangers in 2012, Celtic’s historic Quadruple Treble is a subject that is largely verboten among the Stenography Corps.
They need to pretend that there is a “duopoly” at the top of Scottish football.
When Fergus completed the rebuild of Celtic Park, there WAS a two-horse race.
Then Hector instigated a stewards’ inquiry into financial doping allegations and, well, you know the rest.
Now, in 2026, regardless of how Mr Derek arranges and motivates his sustainably assembled charges in the coming season, he is at a clear resource disadvantage to the club formed by immigrants.
All Celtic has to do, just like the last 15 years, is to deploy a basic level of competence to remain domestically dominant.
Now, for the avoidance of doubt, there is nothing existential coming down the pipe for Sevco as there was for Rangers 15 years ago.
Mr Cavenagh has been repeatedly unequivocal.
The objective is sustainability.
This is very different from the decade of emotional ownership that started with the Off Licence Putsch in 2015.
The new owners are very focused on why they acquired the Ibrox franchise in the Leveraged Buy Out.
It’s about the Dollars.
Always the Dollars.
They care about the balance sheet, not the Bears.
In time, some of them might realise that.
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Hi Phil
If sustainability is the goal,no pun intended, with The Rangers new owners they still seem to be spending a lot on transfers coming in and,unlike Celtic,not receving much on transfers going out.
I do realise that some of the purchase figures may be embellished but still does not seem a sustainable plan
You’ve answered your own question.
Embellished…
All Celtic’s Board have to do is employ a basic level of competence .
Hmmmmmm!
Yeah it’s not reassuring is it!
A basic level of competence, that’s where it could all go horribly wrong.
Let’s hope that they find it from somewhere.
The current version of the rangers will be happy to cash in if not. They are a better version than a lot of their predecessors HH
Breaking News:
It DID go horribly wrong last season.
A confluence of interlocking binfires.
That’s why the victory on May 16th was so seminal.
Arguably the most consequential Celtic title win since 1998.
I’m told that Kasper Hogh won’t be the last in the building.
When the window closes, it will be time to take stock.
Not now.