The cash ceiling

Here Jurgen Klopp explains a fundamental reality to some Anfield folk.

“You will not like the answer… nobody can compete with City and Pep.

“3 clubs in world football can do what they want –  financially.

“There’s no ceiling for Newcastle. Congratulations, some other clubs have ceilings.”

The charismatic German was speaking the plain truth that in professional football, cash makes kings.

Manchester City, PSG and now Newcastle have no ceilings regarding finance.

Consequently, even for mighty Liverpool competing with them is out of the question.

It is worth considering this on Planet Fitba.

When David Murray took over the original Rangers in 1988, he had a generous line of credit from the bank.

The following decade would see a period of unparalleled dominance in the history of the Ibrox club.

When the Bunnet saved Celtic in 1994, he set about building a larger stadium than the one on Edmiston Drive.

The Hoops suddenly had a financial advantage of 10,000 extra seats to accommodate season ticket holders.

In response, Mr Murray had to adopt some creative tax policies in his second decade in charge.

You know how that ended.

When the financial crash happened in 2008, the credit supply was turned off, and Mr Murray’s entire business empire struggled.

Fortunately, he found a willing billionaire with wealth off the radar.

Since the new Celtic Park was completed, the Parkhead outfit has dominated the Scottish game.

Even in the Stein era, the idea of winning a quadruple treble was a pipe dream.

This does not mean that others cannot temporarily prosper.

The Covid season gave Sevco their Leicester City moment and last season, they won the Scottish Cup.

All that is possible for them in the future.

That said, while the business fundamentals of Celtic are unchanged, establishing long-term dominance in Scotland is financially beyond Sevco.

Being simply the second best might not have a great allure for the Ibrox klanbase.

Some of them might even Do Walking Away.

Anyone who looks forensically at the state of play on Planet Fitba cannot avoid the reality that one club is sustainably richer than all of the others.

Moreover, the new UEFA Financial Sustainability Regulations (FSR) will expose the Ibrox operation to a degree of granularity they’ve never had from the chaps at Hampden.

Celtic undoubtedly has a financial ceiling.

However, it is way beyond the reach of the rest of Scotland, including Sevco.


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5 thoughts on “The cash ceiling”

  1. Rugby Union, sadly for your egg chasing friend, is imploding as 14 years of easy cheap debt comes to an end

    I wonder how that will affect a ten your old club with no credit line from a bank.

    Interest rates in the uk are about to shot up, forced austerity by the global banking cartel.

    How this ends is anyone’s guess.

    20,000,000 in the bank at 10% interest seems more sustainable than 20,000,000 in debt we 10% interest any day of the week

    Reply
  2. There is so much money, [& risk], in the EPL, and with increasing foreign ownership – especially American ownership – then one logical solution is the introduction of a franchise system – with no relegation or promotion.

    Of course, the fans would never accept a franchise system, but who cares about what the fans think these days?
    🙁

    Reply
  3. It’s hard to fathom the task Fergus had on his hands back then but what a huge debt we own him for his foresight in not only saving the club but setting it up to be stable when he left, Thank you Fergus and his associates.

    Reply
      • McCann chose Brown over Wim.

        The wretched season that followed, Hun treble, showed the woefulness of that choice.

        Still, the shares hit an all-time high, so I suppose those at the front of the class, in the heated padded seats, were happy despite what the plebs said.

        Reply

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